Lydia Daïnow – pioneer of cosmetics
She had been the pioneer in cosmetics industry, initiator of cosmetical education in Switzerland and founder of the professional association of cosmeticians in western Switzerland (FREC). Lydia Daïnow became internationally known through the sensational success of the “Peeling Végétal”. Her knowledge, philosophy and engagement have been very much appreciated and praised. The cosmetical care and product range of Lydia Daïnow still have not lost their relevancy and topicality.
At this time, a new professional group in the area of aesthetics emerged which influenced the path and career of Lydia Daïnow significantly: the cosmetics industry. At that time, there were no specific education nor qualification opportunities. Collaboration with medicine was the only possibility to learn the relevant skills.
Before Lydia Daïnow opened her first cosmetics studio in Geneva in 1934, she travelled to Paris and had the opportunity to improve her skills alongside the famous Dr. Lucien Jacquet. He is know because of his method “Pincement et Pétrissage” (pull and knead) which is very much appreciated and practised even in this day and age. Lydia Daïnow rapidly developed exemplary manual skill and accuracy.
In her salon, Lydia wanted to enable a professional education for all young girls who would like to learn the profession of a cosmetician. Her institute was the first in Switzerland which offered personalised effective skincare and the possibility to learn the neccessary techniques.
The year 1934 was shaped by a further major event: professional use and application of the “Peeling Végétal” which was designed shortly before. This high quality cosmetical product lead to spectacular results in the area of extensive skin regeneration in Switzerland and abroad. This success of Lydia helped her to reach international reputation.
“The power of nature offers us broad active ingredients for gentle regeneration of every type of skin.”
Lydia Daïnow (1901 – 1980)
The 50s went well for Lydia Daïnow. She married her childhood friend Jean Cogan. He was a graduate chemist. On the basis of his profession, he was able to concretise and realize all ideas of his wife.
Lydia Daïnow died in 1980 at the age of 79 – her life’s work continues to live. Nowadays, the products are being produced and distributed in Herznach, in line with Lydia Daïnow.