Cosmetics pioneer Lydia Daïnow

In 1934 Lydia Daïnow founded her first beauty institute and a beauty school in Geneva, this lead to a very special skin care program. The pioneer went her own ways, her philosophy is to protect the skin during the day with rich nourishing formulations. During the night, however, she used light consistencies in order not to interfere with the skin’s natural function, but to assist it in its nightly regeneration and detoxification. In 1946 she was one of the co-founders of FREC (Fédération Romande d’esthétique et de Cosmetologie) and CIDESCO (International d’Esthetique et de Comitée Cosmetologie) and laid a leading foundation for the profession of beautician as we know it today. She was often referred to as a role model and pioneer of cosmetic and aesthetic treatments.


Comprehensive range & unique ingredient combinations

The range now covers an extensive facial and body-care program, which allows the beauticians to find the perfect treatment for each customer. The range was complemented with unique special treatments that we offer exclusively to professional beauticians. Our Cellutone products are even recommended and used by dermatologist for scar regeneration.

Customer satisfaction is our focus

Direct contact to the beauticians and end consumers is an important part of our philosophy as it is the only way to understand their concerns and needs. Therefore inquiries and complaints have top priority, because only a satisfied customer is a customer of tomorrow.

Lydia Daïnow your reliable partner for beauty and well-being

We place great emphasis on professional advice; therefore we sell our products only through cosmetic institutes. Thus we can be sure that customers get the right product for their skin. Lydia Daïnow offers only high quality products that are developed and produced exclusively in Switzerland. We combine tradition and experience of over 80 years with innovative active ingredients and treatment concepts that rely on the power of nature.

With our convincing products you can help your customers to regain healthy and beautiful skin, even with problematic skin types. We focus on near-natural ingredients with high skin tolerance, we refrain from animal testing and ingredients derived from dead animals. We support you with information, treatment guidelines and promotional materials. For questions, suggestions and criticisms you are always welcome to contact us.