Causes of sagging
Literally translated, "sagging" means something like slipping or sagging. A youthful face usually has the shape of a triangle standing on its point. This changes with age to a kind of pyramid. The so-called V-shape is lost.
As we age, skin loses elasticity. The elastic and firm fibers diminish, and the skin's moisture reserves decrease. These changes are particularly noticeable in the deeper layers of the skin. The deep fat and moisture cushions in the upper and middle areas of the cheeks, in particular, gradually but steadily diminish. This means the skin is no longer as firm and begins to sag.

How can you improve the V-shape?
Stimulating collagen and elastin production can tighten contours and counteract sagging. We rely on a highly effective active ingredient from nature: goji stem cells.

PhytoCellTec Goji has been proven to activate collagen and elastin production, improve the skin matrix and define contours.
Lydia Daïnow products specifically designed to improve the V-shape
- V-Shape Serum – Lifting Serum
- Firming Hydro Mask – Firming cream mask